VISION STATEMENT

To be an outstanding enterprise of inspiration, conviction and integrity that is a force for change towards ethical and ecological business practices, while making a positive difference in the lives of our representatives, customers, employees and their families throughout the world.

MISSION STATEMENT

To offer an innovative product range of unrivalled purity and effectiveness, combined with an ethical, unique and versatile business model that rewards all those associated with us through a financially stable, soundly managed company.

THE ORGANIC GROUP LOGO

The sunflower logo was designed to reflect the company’s philosophy. The French word for sunflower is tournesol, literally meaning “turn with the sun”. The sunflower’s head follows the sun throughout the day from East to West, symbolizing loyalty and constancy to that which gives life. In many cultures the sunflower represents prosperity, abundance and self-expression. In practical terms, the sunflower has been used for centuries in preparations ranging from food, hair care products and clothing dyes, expressing its diverse attributes. The spiralling centre is based on the Fibonacci sequence, a mathematical pattern that occurs in Nature. It can be observed in the way trees and flowers grow and in the proportions of both human and animal bodies

Naturally BetterTM

COMPANY DIRECTORS